To,
The Leadership, Product, and Customer Experience Team
Primebook
Respected Sir/Madam,
I am writing this application not just as a customer, but as someone who genuinely wants Primebook to succeed. I own a Gen 1 Primebook Wi-Fi model. I am requesting you to kindly enable Prime Agent and proper Performance Modes (especially Gaming Mode, Performance Mode, Balanced Mode, and Battery Saving Mode) on all Gen 1 devices (Wi-Fi and 4G).
I understand the business concern that giving advanced features to older models might affect the sales of newer models. I want to respectfully address this concern using clear reasoning and human psychology.
1. Fairness and Consistency Build Trust
When a company publicly announces a feature for “every Primebook,” users naturally form an expectation. Later restricting that feature creates a feeling of inconsistency. In psychology, people strongly value consistency and fairness. When these are broken, trust decreases. On the other hand, when a company keeps its word even for older customers, it creates deep respect and loyalty.
2. Happy Existing Users Become Your Best Salespeople
This is one of the most powerful principles in consumer psychology: word-of-mouth.
If you give Prime Agent and proper performance modes to Gen 1 users, we will feel valued. And when people feel valued, they naturally recommend the brand to others. I myself will tell my friends and juniors:
“I am still using my old Primebook, and they even gave us Prime Agent and better performance modes. If the old model is being treated this well, imagine how good the new Primebook 2 or newer models must be. You should buy the latest one.”
This kind of genuine recommendation is far more powerful than any advertisement. Satisfied old customers do not stop new sales — they actually help create them.
3. Withholding Features Creates Resentment, Not Desire
Some companies believe that keeping features exclusive will push people to upgrade. In reality, this often creates the opposite effect. When existing users feel ignored or deliberately left behind, they develop negative feelings toward the brand. They may discourage others from buying. This is related to loss aversion and reactance — people dislike feeling controlled or treated unfairly.
4. Gen 1 Is Already Discontinued – There Is No Real Sales Conflict
Since Gen 1 models are no longer the main product being sold, giving them software features does not directly compete with Gen 2 sales. New buyers will still prefer newer hardware. Giving software support to discontinued models is an act of goodwill, not a business threat.
5. Reciprocity – When You Give, Customers Give Back
Psychology has a strong principle called reciprocity. When a company gives something valuable without being forced to, customers feel a natural desire to give back — through loyalty, positive reviews, and recommendations. Enabling Prime Agent and Gaming Mode on Gen 1 would be a perfect example of positive reciprocity.
6. Brand Reputation Is a Long-Term Asset
Short-term thinking focuses only on pushing new model sales. Long-term thinking focuses on reputation. A brand that supports its older users even after discontinuation earns respect. That respect later converts into stronger sales, better reviews, and higher customer lifetime value.
7. Gaming Mode and Performance Modes Are Practical Needs
Many Gen 1 users face real problems — games crash, the device heats up, and performance drops. Adding proper modes (especially a real Gaming Mode that gives maximum resources to one game) will make the device more usable. This is not a luxury demand; it is a practical improvement that increases satisfaction.
Final Request
I kindly request you to:
Enable Prime Agent on Gen 1 Wi-Fi and 4G models
Add proper Performance Modes (Gaming, Performance, Balanced, and Battery Saving) on Gen 1 devices
Make these features built-in within PrimeOS
This decision will not harm your new model sales. Instead, it will create goodwill, generate positive word-of-mouth, and show that Primebook respects all its users — not just the ones buying the latest version.
I genuinely believe this step will strengthen the brand more than it costs. I hope you will consider this request with an open mind.
Thank you for reading this long application. I look forward to a positive response.